About

We started this because we wanted it for ourselves.

We started The Breakaway because we saw something missing in the market. This is something we wanted to build for ourselves, and as we started building, we realized a lot of others wanted this too. So we kept building, kept learning, and have continued to do that to improve every day since then. What started as a project is now our mission.

Our mission is to help people improve.

We created The Breakaway from a passion for cycling, fitness, building, creating, solving problems, and creating experiences for customers. We anchor on these in everything we do with a focus on experiences at every possible touchpoint. We are here, doing this because we actually care.

team

Experience from Strava, Tour de France & the Olympics

Friends, former colleagues and the best in their fields.
We live and breathe this every day.
We know the team is what makes winning fun.

Jordan Kobert

Co-founder & CEO

Urbandoor, Strava, Google, AdMob.

I love creating experiences. As a lifelong cyclist and entrepreneur, I'm so excited to help our community find new levels of fitness. The Breakaway is the culmination of my personal and professional passions.

Kyle Yugawa

Co-founder & CXO

Tempo, Strava, VSCO, Odopod, AKQA

Practicing martial arts and sports for most of my life, I have always been fascinated with what the human body and mind is able to achieve. With The Breakaway, I'm excited to help people realize their potential and surprise themselves at what is possible.

Christian Vande Velde

Content and partnerships

2x Olympics, 22x Grand Tour, 11x Tour de France, NBC Analyst

I enjoy unlocking the endless possibilities of human performance and motivation, which in turn usually turns into a lifestyle shift as well. As a professional I took this for granted but now inspiring others to achieve the unthinkable, trumps anything I did personally.

Jan Remes

Frontend engineering

The Athletic, Barry’s Bootcamp

I believe that there is still a lot to improve and explore on the intersection between fitness and technology. I'm happy to be part of it with The Breakaway and I'm looking forward to helping our users improve their fitness.

Miroslav Macik

Backend engineering

Hoodline (acquired by Nextdoor), Live Penalty

As a passionate developer, it makes me happy to help people to improve using the latest technologies. There is such great potential that we explore with the Breakaway every day.

Robby Ketchell

Sports science & engineering

Team Sky/INEOS, Nike Sub2, INEOS-1:59

There is no greater feeling than unlocking someone's potential to reach their goals. After spending over a decade helping elite cyclists and runners break down their own barriers, Breakaway has given me the opportunity to scale that across all levels of performance.

Jesse Curry

Engineering lead

Nintendo DS/Wii, OneWorld Trade Center, Water.org, 1847 Ventures

I love the process of iteration and refinement in all aspects of life. I’m excited for the prospect of iterating The Breakaway experience and helping our users to improve their health.

Seth Pennington

Marketing

US Army, Traffic and Funnels, GS Media

As a lifelong athlete, I'm excited to build The Breakaway to help all levels of athletes bridge the gap between where they are and where they want to be.

See Our Careers Page:

Get Started→

We started this because we wanted it for ourselves.

Our mission is to help people improve.

Experience from Strava, Tour de France & the Olympics

See Our Careers Page:

You're stronger than you think.